AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps on iOS in Mexico: Q2 2025 Performance
Explore the performance of leading personal finance apps in Mexico for Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the personal finance app landscape in Mexico showcased varied performance across top applications on the iOS platform. Here’s an overview of the trends for the leading apps, based on Sensor Tower data.
Splitwise saw a steady increase in revenue, peaking at approximately $3.2K in early June. Downloads fluctuated, with a notable spike to 3.6K in late April. Active users showed a gradual decrease from 31.2K at the beginning of the quarter to 23.9K by the end.
Fondos Plan-prestamos rapidos experienced its highest download numbers in mid-April, reaching nearly 2.9K. However, the app did not report any revenue during this period.
Money Manager Expense & Budget maintained a consistent user base, with active users fluctuating around 4.8K. Downloads peaked at 693 in mid-May, while revenue was negligible throughout the quarter.
Budget & Bill Organizer: NEKO showed a significant increase in active users, rising from 3.1K to over 8.3K by early June. The app's revenue reached its highest point at $652 in mid-May, while downloads saw a sharp rise in late April to 1.3K.
Finally, Money manager, expense tracker reported a peak in revenue at $153 in early June. Downloads were highest at 499 in mid-May, and active users hovered around 3.5K at the start, closing the quarter slightly lower at 3K.
These insights provide a snapshot of the dynamic personal finance app market in Mexico. For more detailed analytics and trends, visit Sensor Tower.